Marrakech Medina and Souks Take Centre Stage in Morocco's Tourism Growth Strategy

Morocco's National Tourist Office (ONMT) is placing Marrakech's UNESCO-listed medina and its network of souks at the heart of its destination marketing strategy, as the country recorded a record 17.4 million visitor arrivals in 2024 - up 20% on 2023. New and updated visitor guides are formalising routes through the medina's key souk districts, from Souk Semmarine to the dyers' and leatherworkers' markets, with recommended itineraries linking Jemaa el-Fna square to the Mouassine and Ben Youssef neighbourhoods to better manage tourist flows and extend time spent in the old city.