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BBC News·3 min read·medium

Matcha and protein pivot pays off for Greggs as profits rise

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Matcha and protein pivot pays off for Greggs as profits rise
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Greggs reported a 20% profit increase in the first half of 2026, driven by a strategic pivot toward healthier menu options and trending items like matcha. The bakery chain continues to expand its footprint across the UK, focusing on non-traditional locations.

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Image source, iStock Editorial / Getty Images Image caption, Greggs profits rose after it launched a range of new products

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