McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There
A journalist requested their personal data from McDonald's to understand how the company uses customer information for predictive modeling. The resulting 515-page dossier revealed detailed insights into the company's ability to predict future spending and customer behavior.
As a California resident, I have the legal right to access the data a company stores about me. So, I decided to request that information from McDonald’s to better understand what one of the major fast-food companies is collecting about its customers. A few days after I visited the McDonald’s Privacy Rights Center site and requested access, I received a 515-page file in my inbox with the iconic golden arches stamped across the top.
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