GQ·4 min read·medium

Men Are Tanning Again. I Got a $500 Spray Tan-And Now I Understand Why

C
Charlie Sosnick, Bowen Fernie
Men Are Tanning Again. I Got a $500 Spray Tan-And Now I Understand Why
AI Summary

After a decade of intense sun protection awareness, tanning is making a comeback among men, influenced by celebrities like Matt Damon and Timothée Chalamet. The article explores this trend, suggesting it's a form of rebellion against the mainstream skincare obsession and a desire to project a leisurely, sun-kissed image.

“Our Age of Bronze is collapsing,” warns Odysseus, in the summer blockbuster of the year.

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