Messi and Ronaldo Are Building Tech Portfolios. Mo Salah Is Playing a Different Game

While football stars Lionel Messi and Cristiano Ronaldo are increasingly investing in tech startups and AI, Mohamed Salah maintains a more traditional financial portfolio. This shift highlights a growing trend of athletes seeking long-term wealth through equity stakes rather than just sponsorships.
Before Messi’s Argentina beat Salah’s Egypt in one of the tournament’s best matches on Tuesday, Salah was asked which player he would choose for one final “last dance” from a generation that included both Messi and Ronaldo. He chose Messi without hesitation. The answer carried extra weight given that Ronaldo had already confirmed this would be his final FIFA World Cup before Portugal’s Round of 16 defeat to Spain, bringing an end to his six-tournament World Cup career.
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