Hacker News·4 min read·medium
Mickey Mouse Sells a Bundle
H
historian1066✦AI Summary
Disney and Kraft Heinz have entered a multiyear strategic alliance to integrate food brands into Disney's media, theme parks, and cruise lines. The deal allows Kraft Heinz to leverage Disney's intellectual property for marketing and product development.
Disney and Kraft Heinz are partnering, with Kraft Heinz paying Disney for unique access and marketing. According to The Hollywood Reporter :
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