Microsoft pressures LG into killing unwanted McAfee ads

Microsoft has intervened to stop LG from automatically installing McAfee antivirus pop-up ads on Windows 11 PCs via monitor driver updates. LG has agreed to disable the pop-ups, though the company maintains that installations were always user-consented.
Microsoft has intervened to stop Windows 11 users with LG monitors from being bombarded with annoying McAfee trial pop-ups. In response to complaints about the LG bloatware, Microsoft’s Windows chief, Pavan Davuluri, said that LG has agreed to immediately disable the McAfee pop-up from its LG Monitor App Installer, and pledged that Microsoft will “keep improving here with our ecosystem partners.”
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