NPR News·4 min read·medium
MLS works to bring in a new generation of fans as the World Cup comes to an end
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Becky Sullivan
✦AI Summary
Major League Soccer (MLS) is leveraging the excitement surrounding the FIFA World Cup to grow its domestic fanbase in the United States. The league aims to replicate the transformative growth seen after the 1994 World Cup as it prepares for the 2026 tournament.
CHICAGO — For the past five weeks, a bar in Chicago's West Loop neighborhood has become one of the country's biggest World Cup watch parties, with lines stretching around the block for the biggest games.
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