thestar.com.my·2 min read·easy
MR DIY opens a new chapter with its first loyalty programme
K
Kerry Ann Sonia Augustin
✦AI Summary
Retailer MR DIY has launched its first loyalty programme, 'MR DIY Club,' to reward families for their household purchases. The initiative aims to strengthen customer relationships by offering shared benefits and points for families across the company's 1,500+ store network.
WHEN MR DIY first opened its doors in 2005, it was a humble hardware shop along Jalan Tunku Abdul Rahman.
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