Nandagovindam Bhajans launches the first bhajan clubbing event in Kerala
A new trend called 'bhajan clubbing' is gaining popularity among youth in Kerala, blending traditional devotional music with a modern, pub-like social atmosphere. The initiative, led by Nandagovindam Bhajans, aims to reconnect younger generations with their cultural roots through interactive, alcohol-free events.
The auditorium was packed with youngsters, sitting cross-legged on the floor. As the music started playing, they began swaying, singing and clapping their hands. Once the tempo picked up, they were on their feet, chanting in chorus and dancing. Those were scenes from the first bhajan clubbing event in the State, ROOTS, an initiative of Nandagovindam Bhajans, the group which has redefined devotional music scene with their blend of traditional bhajans with popular music.
Get the full story
Sign up for Headlinne to unlock AI insights, political bias analysis, and your personalized news feed.
Create free accountAlready have an account? Sign in