The Hindu·3 min read·easy
National Handloom Day: Indian fashion labels make traditional weaves an everyday choice
N
Nidhi Adlakha
✦AI Summary
Architect Preethi Pathireddy launched 'The Indian Peacock' to make traditional handloom textiles a staple for everyday office and casual wear. By working directly with artisan clusters, the brand aims to make handcrafted fabrics affordable and accessible.
Jamdani shirts @ Indian Peacock, Hyderabad
culturebusinessdesign
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