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TechCrunch·3 min read·medium

Netflix could be planning ‘always-on’ live TV channels

L
Lauren Forristal
Netflix could be planning ‘always-on’ live TV channels
AI Summary

Netflix is reportedly exploring the launch of 'always-on' live TV channels to increase viewer engagement and compete with ad-supported streaming services like Pluto TV. The company is also considering content bundles and potential acquisitions to address declining viewership between show seasons.

As Netflix searches for new ways to keep viewers engaged amid signs of slowing engagement, the streaming giant appears to be exploring yet another avenue: always-on live TV channels.

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