Netflix dabbles in shorter video content with its new set of publisher deals with Variety, others
Netflix is partnering with various publishers like Variety, Condé Nast, and BuzzFeed to introduce short-form video content to its streaming platform. This move aims to keep subscribers engaged between major scripted series releases by offering cheaper, web-native content.
Netflix is again experimenting with new types of content on its streaming service, as the binge model has grown dated. After expanding its service to include live content, video games, and, more recently, video podcasts, the streamer is now adding video content from publishers such as BuzzFeed Studios, Condé Nast, Hearst Magazines, People Inc., Tastemade, and various Penske Media PMX brands, like Variety, THR, Billboard, Eater, Rolling Stone, and Indiewire.
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