Netflix reportedly considers adding always-on channels
Netflix is reportedly exploring the addition of always-on streaming channels and service bundles to combat falling user engagement. These strategies aim to mimic successful models used by competitors like Pluto TV and Apple TV.
Netflix is thinking about adding always-on channels that would stream specific shows and movies, according to The Wall Street Journal. The move sounds like a Netflix version of always-on services like Pluto TV and Tubi, except the big hook for those is that they’re free — because of the ads you have to watch. Netflix has seen success with its ad-supported tier, which is increasingly popular, but it costs $8.99 per month after a recent price hike.
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