The Hindu·3 min read·medium
Netflix strikes deals in short-form video push
A
AFP
✦AI Summary
Netflix is expanding its content library by licensing short-form videos from major publishers like BuzzFeed, Conde Nast, and Hearst to compete with TikTok and YouTube. This strategy aims to keep users engaged on the platform by offering bite-sized news, lifestyle, and entertainment content.
Netflix is pushing deeper into the short-form video territory dominated by TikTok and YouTube, striking licensing deals with a slate of major U.S. media publishers to carry bite-sized content on its platform.
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