Quartz·1 min read·easy
Nike is slashing thousands of online distributors in China to reclaim pricing control
✦AI Summary
Nike is restructuring its digital sales strategy in China by cutting ties with thousands of online distributors. The company aims to consolidate its presence through its own channels and major platforms like Tmall and JD.com to regain control over pricing.
Starting in January, Nike's digital presence in China will shift to its own channels and flagship storefronts on Tmall, JD.com, and Douyin
businesseconomy
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