CNBC·3 min read·medium
Nike to cut off thousands of online distributors in China
G
Gabrielle Fonrouge
✦AI Summary
Nike is consolidating its online presence in China by cutting ties with thousands of secondary distributors to focus on its official website, app, and major platforms like Tmall and JD.com. The move aims to improve brand consistency and pricing control following a period of declining sales.
Nike is planning to cut off thousands of online distributors in China beginning in January as the sneaker giant looks to clean up what's become a messy digital marketplace and get the region back to growth, the company said Tuesday.
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