Of course viewers are giving up on Netflix shows

Even though Netflix is the world’s most popular paid streaming service, the company has been struggling to keep viewers watching its series after their first seasons. Beef — the streamer’s anthology about people locked in feuds — lost 70 percent of its viewership when it returned earlier this year. There seems to be some confusion as to why people aren’t champing at the bit to dive back into once-popular projects like the live-action adaptations of Avatar: The Last Airbender and One Piece. Netflix is reportedly hard at work trying to figure out what, exactly, is prompting subscribers to jump ship in droves. But if you’ve spent any time paying attention to the broader media landscape, the answers — there are a few — are fairly obvious.