OnePlus's death is bad. Oppo's refusal to replace it is worse
OnePlus has announced it will cease selling smartphones in North America and Europe, marking the end of the brand's presence in these regions. The author expresses disappointment that parent company Oppo is not filling the market gap left by the departure.
OnePlus 15 (left) and Oppo Find N6 By Andy Boxall Published Jul 16, 2026, 10:00 AM EDT Andy is a seasoned technology journalist with more than 15 years experience in the mobile industry, writing for Digital Trends, Wired, and more. Andy has reviewed hundreds of smartphones and tablets, dozens of smartwatches, and a host of smart rings, smart glasses, and fitness trackers, giving him a unique ability to assess and evaluate the latest products. His daily mobile tech life includes Android and iOS devices, smart rings, and a smartwatch, unless it's a special occasion, when a traditional watch takes its place on his wrist. Andy always has a strong opinion on the state of the mobile industry, and writes in-depth analysis features to put the latest news and products into context. He has attended multiple CES, MWC, and IFA tradeshows, has a passion for photography and cars, listens to far too much K-pop, and follows F1. You can find Andy's portfolio of work on his Authory page . Sign in to your Android Police account Add Us On follow Follow followed Followed Like Like Thread 2 Log in Here is a fact-based summary of the story contents: Try something different: Show me the facts Explain it like I’m 5 Give me a lighthearted recap The choice of smartphones available in the US is already considerably smaller than in many other regions, and has now been made even smaller by the news OnePlus will no longer sell phones in both North America and Europe .
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