TechCrunch·3 min read·medium
Phia accused of ‘cookie stuffing,’ taking affiliate credit on purchases it didn’t earn
D
Dominic-Madori Davis
✦AI Summary
The shopping startup Phia, co-founded by Phoebe Gates, has been accused of 'cookie stuffing' to illegitimately claim affiliate commissions. The company has been suspended from the affiliate platform Impact.com while it works to resolve the technical issues.
Phia, the shopping startup co-founded by Bill Gates’ daughter, Phoebe Gates, and Sophia Kianni, has been accused of a practice known as “cookie stuffing,” which may have helped the product receive commissions and credit for sales it did not actually generate, according to a Bloomberg investigation.
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