bandt.com.au·3 min read·medium
PLAYE Uses AI Production For New Fortescue Campaign
S
Staff Writers
✦AI Summary
Production agency PLAYE utilized generative AI to create a video campaign for Fortescue, aiming to reduce costs and bypass traditional production complexities. The team emphasized the need for human oversight to correct AI-generated visual inaccuracies.
Creative production platform, PLAYE has used an AI-enabled production process to create a video for Fortescue, to avoid the cost and complexity of a traditional live-action shoot or full CGI build.
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