Pokémon cards are becoming multibillion dollar market. Crypto wants to fix how they trade

The market for Pokémon trading cards has surged into a multibillion-dollar industry, outperforming traditional assets like bitcoin and the S&P 500. Retailers are struggling with high demand and scalping, while the crypto industry is exploring ways to modernize the trading and verification of these collectibles.
The buyers aren't here for a bulk deal on toilet paper or groceries. They’re waiting to be the first to get their hands on boxes of Pokémon cards, specifically the "Prismatic Evolutions" cards, selling around C$100 each. On secondary marketplaces such as Facebook Marketplace, the cards often get listed for several times their retail price.
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