CoinDesk·4 min read·medium
Polymarket bets on U.S. marketing blitz to win back trust after 4-year ban: Report
O
Olivier Acuna
✦AI Summary
Polymarket is launching a major U.S. marketing campaign involving influencers and sports partnerships to rebuild its reputation after a four-year ban. The platform aims to legitimize its operations following past regulatory scrutiny and investigations by the CFTC.
According to AP, Polymarket is working with social media influencers to produce viral marketing on TikTok and other platforms and has signed partnership agreements with major sports teams and Major League Baseball as well as news outlets including CNBC and CNN.
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