The Hindu·3 min read·medium
Poompuhar to launch gifting, export initiatives; collaborate with Reliance for sale of crafts by T.N. artisans
S
Sangeetha Kandavel
✦AI Summary
The Tamil Nadu Handicrafts Development Corporation (Poompuhar) is launching new initiatives to train young artisans and expand sales through a partnership with Reliance Retail. The organization also plans to export products to the U.K. and Australia via a franchise model.
In a move aimed at strengthening the livelihoods of artisans, the Tamil Nadu Handicrafts Development Corporation (TNHDC) Limited popularly known as Poompuhar, is focusing on artisanal empowerment and entrepreneurship, besides collaborating with Reliance Retail Ltd. to showcase handicraft products through the retailer’s extensive network.
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