BBC News·3 min read·easy
Primark's new 'supermarket tactic' to woo customers in online price war
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✦AI Summary
Fast-fashion retailer Primark is cutting prices on hundreds of core items to remain competitive against low-cost online rivals like Shein and Temu. The move aims to stabilize sales as the company prepares for a potential spin-off from parent firm Associated British Foods.
Image source, Mike Kemp/In Pictures via Getty Images Image caption, Primark said on Monday it would reduce prices by up to 29% across hundreds of items
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