CX Today·3 min read·medium
Privacy Fears Could Push Customers Away from Social Media
N
Nicole Willing
✦AI Summary
New research from Incogni indicates that over half of consumers would delete their social media accounts if they felt their personal data was not secure. Privacy concerns are currently cited as the primary driver for potential user abandonment, surpassing concerns about harassment or hate speech.
Research by Incogni reveals privacy fears outweigh other social media concerns, with implications for customer engagement strategies
technologybusiness
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