Quartz·1 min read·easy
Procter & Gamble's sales missed expectations as shoppers traded down — and the stock sank
✦AI Summary
Procter & Gamble reported flat organic sales growth for its fiscal fourth quarter as consumers increasingly opted for cheaper, generic alternatives. The news caused the company's stock price to decline.
P&G posted flat organic sales growth in its fiscal fourth quarter as consumers shifted to cheaper alternatives
businesseconomy
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