Rajamudi, black rice emerge crowd favourites at Desi Rice Mela in Mysuru
The Desi Rice Mela in Mysuru successfully promoted indigenous rice varieties, drawing significant interest from consumers despite lower seed sales due to poor monsoon conditions. The event featured cooking competitions and educational activities to highlight the nutritional value of traditional grains.
The two-day Desi Rice Mela concluded in Mysuru on Sunday (July 19), with traditional rice varieties attracting an enthusiastic response from consumers, particularly young families. Organised by Sahaja Samruddha, Sahaja Seeds and Save Rice Campaign, the event highlighted the nutritional and cultural value of indigenous rice varieties.
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