The Hindu·2 min read·easy
Raw Mango drops a handloom rap
T
Team Magazine
✦AI Summary
Fashion label Raw Mango has collaborated with rapper A-KAL to release a track celebrating Indian handloom traditions for National Handloom Day. The initiative aims to modernize the perception of handloom and integrate it into contemporary culture.
“Explaining handloom is like explaining religion, or the idea of India.” This was fashion and textile designer Sanjay Garg’s response when a Vogue reporter asked him to explain what handloom is to a novice.
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