Record crowds and millions of viewers celebrate tennis tournament
The Lexus Eastbourne Open tennis tournament saw record-breaking attendance and significant media engagement, with Madison Keys and Zizou Bergs winning titles. The event also introduced a new heritage trail to integrate the tournament into the local community.
From Devonshire Park to the seafront, Eastbourne became a living tennis trail last week as nearly 50,000 spectators flocked to a standout Lexus Eastbourne Open. (Image: PRG Marketing Communications) Samanta Gladkauskaite Thu, 9 July 2026 at 4:00 am UTC · 1 min read Nearly 50,000 fans poured in to watch world-class tennis.
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