TechCrunch·4 min read·medium
Reddit is testing a new way to watch — and listen to — its viral posts
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Sarah Perez
✦AI Summary
Reddit is developing a new video-centric experience that allows users to watch and listen to viral posts, drawing inspiration from TikTok's short-form video format. The company aims to capitalize on the popularity of text-to-speech Reddit content already circulating on other platforms.
Reddit is taking a cue from TikTok to bring viral stories to life through video. On Thursday’s second-quarter earnings call , the company said it’s been working on a new “video Reddit” experience that would not only allow users to watch videos from the platform, but also listen to posts in the background.
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