Roadside vendors turned exporters: Meghalaya’s ‘numbered’ farmers reap fruits of labour
Farmers in Meghalaya's Ri-Bhoi district have significantly increased their collective income by forming the Jirang Organic Agro Farmers Producer Company Limited. Through organic certification and unique farmer identification codes, these former roadside vendors have transitioned into successful exporters supplying major Indian retail brands.
Neighbours Prestina Sangkly, Dilip Rabha, and Mercy Lyngdoh, unknown to each other a decade ago, had something in common. They were farmers who struggled to sell their fruits of labour—the seasonal Khasi Mandarin orange and the Kew and Queen pineapples, and the perennial banana—by the roadside or at weekly markets.
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