Samsung ad fail: IT security is hardly chill, bro

Samsung USA hoped to capitalize on millions of eyeballs on last night’s Oscars by continuing a recent campaign for its growing family of Galaxy smartphones, phablets and tablets. Situated in the (very, very brogrammer) office of a fictional game developer, the newest ad showed the development team sitting down with famed Goth director Tim Burton to kick some ideas around for a new game, “Unicorn Apocalypse,” relying heavily on their personal Galaxy devices to do business. Underneath the strained hipster dialog and over-the-top madhouse millennial office scenery was a buttoned-down message: your employees can have it all, without compromising IT security. Here’s a replay: