Seoul Economic Daily·2 min read·medium
Samsung to Bring Next-Generation Picture Quality to Amazon Prime Video
K
Koo Gyeong-U
✦AI Summary
Samsung Electronics is partnering with Amazon Prime Video to integrate its new HDR10+ Advanced video technology. This update uses AI-based tone mapping and intelligent motion smoothing to improve picture quality on 2026 TV models.
Samsung Electronics (005930.KS) said on the 4th that it will apply "HDR10+ ADVANCED," a next-generation high-definition video technology, to content on Prime Video, the global OTT platform, in partnership with Amazon. Prime Video is an over-the-top (OTT) video service operated by Amazon and a global content platform with about 250 million users worldwide.
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