Moneycontrol.com·2 min read·medium
SBI MF banks on SIP as first investment strategy to tap 530 mn SBI customers; sees SIP as the new RD
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SBI Mutual Fund is launching a strategic initiative to convert its 530 million bank customers into mutual fund investors by promoting Systematic Investment Plans (SIPs). The bank aims to position SIPs as a modern alternative to traditional Recurring Deposits (RDs).
MC EXCLUSIVE SBI MF banks on SIP as first investment strategy to tap 530 mn SBI customers; sees SIP as the new RD While SBI has more than 530 million customers, only around 5.5 million are unique SBI Mutual Fund investors SBI MF banks on SIP as first... [455 chars]
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