Philstar.com·3 min read·medium
Serving ‘The Devil Wears Prada’ energy: SM Supermalls, TikTok Live empower next fashion icons
✦AI Summary
SM Supermalls and TikTok Live have partnered to create an interactive shopping experience that blends digital trends with in-store retail. The campaign features influencers who allow live-stream viewers to make real-time decisions on fashion choices.
MANILA, Philippines - High fashion has never been just about labels. It's about confidence, creativity and making a look your own. At SM Supermalls, in partnership with TikTok Live, fashion becomes more accessible and participatory, giving everyday mallgoers a chance to be part of the moment, not just watch it.
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