Quartz·2 min read·medium
Shein's U.S. sales are plunging from tariffs — and Europe could be next
✦AI Summary
Fast-fashion retailer Shein is experiencing a decline in U.S. sales due to price increases implemented to offset new tariffs. The company may face similar revenue challenges if it adopts comparable pricing strategies in Europe.
The fast-fashion retailer said raising prices to offset U.S. tariff costs hurt revenue, and similar moves in Europe could follow
businesseconomy
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