TechCrunch·3 min read·medium
Shopify says AI search is driving more traffic and sales, not replacing Google
S
Sarah Perez
✦AI Summary
Shopify reports that AI-driven search is significantly increasing traffic and sales for its merchants, positioning AI as a complement to traditional search rather than a replacement. The company attributes its strong quarterly revenue growth partly to these AI-enhanced discovery tools.
E-commerce software maker Shopify seems to be benefiting handily from people using AI to search.
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