News24·2 min read·easy
Shoprite says Tinder-style AI shopping assistant on Sixty60 is a massive hit
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William Brederode
✦AI Summary
Shoprite's Checkers Sixty60 app has seen significant success with its AI-powered shopping assistant, Pixie. The tool, which uses a Tinder-like interface to suggest products based on purchase history, has been adopted by 98% of the service's premium members.
The Tinder-style, AI-powered shopping assistant launched in the Checkers Sixty60 app for members three months ago has already been used to add 4 million products to customers’ baskets.
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