SMF panellists outline the future of client retention in business events
Industry experts at the Singapore MICE Forum discussed strategies for client retention in the business events sector, emphasizing personalized service and experiential marketing. Panellists highlighted that high-touch hospitality and creative brand activations are essential for building long-term corporate loyalty.
SMF panellists outline the future of client retention in business events By Karen Fong August 5, 2026 --> / Posted on 5 August, 2026 11:26 0 11 --> Share on Facebook Tweet on Twitter From left: Tong Seng Produce’s Max Ng; Bynd Artisan’s Winnie Chan; Pan Pacific Hotel Group’s Choe Peng Sum; and Resorts World Sentosa’s Lena Lee (moderator); photo by Karen Fong Tailored delegate care and experiential brand activations have emerged as the primary drivers of client retention in the business events ecosystem.
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