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The Hindu·4 min read·medium

Social media and how they know you

S
Sweta Gupta
Social media and how they know you
AI Summary

This article explains how social media platforms and advertising networks use digital footprints, such as browsing habits and cross-platform tracking, to predict user interests. It clarifies that these platforms rely on data patterns rather than listening to private conversations.

Yes, we’ve all heard the warnings: social media is making us too dependent on the virtual world, we share too much, and privacy is becoming a thing of the past. If you’re expecting another sermon on the dangers of the internet, this isn’t it.

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