BBC·3 min read·easy

Social media appeals helps Shrewsbury farmer in race to sell fruit

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Social media appeals helps Shrewsbury farmer in race to sell fruit
AI Summary

A farmer in Shrewsbury successfully used social media to save his business after a heatwave caused his strawberries to ripen faster than expected. By posting an urgent appeal on Facebook, he attracted enough customers to clear his stock before the fruit spoiled.

Image source, BBC/Charlotte Benton Image caption, Joe Hamer, who owns Arscott Farm in Shrewsbury, posted an appeal on Facebook to encourage the public to visit his farm

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