Citizen Digital·3 min read·medium
Spotify wants to shut down Nairobi for 12 days, here's how it plans to do it
I
Ian Omondi
✦AI Summary
Spotify has launched a 12-day cultural event called 'Greasy Tunes' in Nairobi to highlight the city's growing influence in East African music and youth culture. The initiative follows data showing Nairobi has a higher concentration of Gen Z listeners compared to other major African cities.
If, over the next 12 days, your social media feed is flooded with live performances, podcast recordings, fashion pop-ups, street food, football watch parties and just about every cool crowd in Nairobi gathering under one roof, don't be surprised. That's exactly what Spotify is hoping for.
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