Wired·4 min read·medium
Swatch’s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch
J
Jeremy White
✦AI Summary
Swatch is releasing a limited-edition gold MoonSwatch to commemorate the Apollo 11 moon landing. To prevent the chaos of previous launches, the company is using an online application lottery system.
But whereas previous special versions only had a sliver of the shiny stuff, this new model doesn't hold back, featuring a dial, hands, crown, and pushers all made from Omega’s 18K Moonshine Gold alloy, with a combined weight of 11 grams.
businessculture
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