Sweet, soft and strong: TikTok turns Japanese milk bread into latest UK food craze
Japanese milk bread and related East Asian baked goods are gaining significant popularity in the UK, driven by viral trends on TikTok. Major supermarkets are reporting increased sales of Japanese-inspired food products as the trend moves from social media to mainstream retail.
Milk buns appeal to chefs partly because they are quick and easy to make. Milk buns appeal to chefs partly because they are quick and easy to make. Food Sweet, soft and playful: TikTok turns Japanese milk bread into UK’s latest food craze Shokupan, fresh fruit sandwiches and soufflé pancakes are part of a growing interest in east Asian cuisine
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