Tarun Tahiliani’s secret isn’t embroidery. It’s context
Fashion designer Tarun Tahiliani is shifting away from traditional runway shows for India Couture Week, opting for an immersive, gallery-style exhibition. The new format encourages attendees to engage deeply with the craftsmanship and context of his designs.
Context, in Tarun Tahiliani’s universe, is as carefully constructed as a corset. That instinct has long set him apart. Long before “immersive experiences” became the Indian fashion industry’s favourite phrase, Tahiliani, 64, was inviting editors to spend time in his studio before a show, walking them through the process rather than merely the finished product.
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