Ted Lasso returns at an important time for Apple TV

2026 is shaping up to be an excellent year for Apple TV. Apple’s streaming service has built out an impressive slate that spans returning favorites like Silo and Sugar to all-new hits including OnlyFans-inspired dramedies, terrifying comedies, and paranoid tech thrillers. But the most important release might be a feel-good sports sitcom. After what seemed like a definitive finale, Ted Lasso is back with a fourth season that doubles as a soft reboot for the show, mixing up familiar characters with a substantially new cast. And as Apple TV continues its push for a bigger piece of the streaming market, the return of its most culturally impactful series could go a long way toward solidifying its place against more established competitors.