NDTV·2 min read·medium
The $20 Billion Secret: How Hygiene Became India's Next Big Bet
✦AI Summary
India's hygiene and personal care market is experiencing significant growth driven by demographic shifts. High birth rates and an aging population are creating sustained demand for baby and adult-care products.
India's annual 25 million births fuels demand for baby-care products. Meanwhile, increasing elderly population is demanding adult-care products.
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