The Belgian Waffle Co Turns National Waffle Day Into a Festival With a Record Footfall of More Than a Million

The Belgian Waffle Co, India’s largest waffle brand, celebrated its iconic National Waffle Day on 15th July — an initiative it introduced in India in 2019. Year after year, the occasion has been receiving an overwhelming response from waffle enthusiasts across the country. This year, the brand literally turned it into a nationwide festival and recorded a massive footfall of over 10 lakhs across its 780+ stores.