The business value of keeping one’s word

The article explores the enduring business value of integrity and keeping one's word, arguing that trust is a tangible economic asset. It suggests that reputation and stakeholder confidence are foundational to long-term success, often outweighing traditional financial metrics.
One of the first lessons I learned in business had nothing to do with finance, operations or strategy. It was about keeping one's word. Old school, I know. And sometimes my old-school approach causes me some headaches in this new world. But over time, I have refused to unsee the value it inherently holds.
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